Project Type: Cultural
Client: New Zealand Ministry of Culture and Heritage and Publishers Association New Zealand
Location: Frankfurt, Germany
Joint Venture: Patterson Associates and InsideOut Productions
Andrew Patterson brought Jo Aitken on board again to work closely with him to deliver this high profile project with InsideOut Productions for NZ Ministry of Culture + Heritage.
This was a challenging project that brought together architecture, design, production, music and theatre to deliver a seamless and holistic experience about New Zealand and New Zealand literature. The large sub pavilions were designed to align to create a 360 degree experience from the 'sweet spots'.
This project broke attendance records and won the ‘Supreme Award’ at the New Zealand Interiors Awards and ‘International Category’ at the New Zealand Architecture Awards’
"One thing is certain: these architects were awake and working against time and distance to create a representation of New Zealand that wasn’t twee and clichéd. Into each scented sub-pavilion they have installed an intimate, hanging library – a book chandelier. Each sub-pavilion is a storytelling device in its own right but when realigned all six become a 360° visual experience, awash with multimedia drama. This exhibition was considered faultless, rigorously thought through, inventive and aspirational… If you could ask one of the 90,000 people who visited, they might say that it was layer upon layer of drama, activity and sensory delight."